The Frugal Book Promoter - by Carolyn Howard Johnson
An excellent, low-cost, power-packed source on how to get your book published and marketed on a shoe-string budget. And who (except the already famous) among the aspiring author community, is NOT an a low budget! Dollar for dollar the best manual this author has found. Keep it in your library as a textbook. Get it on amazon.
The Frugal Editor - by Carolyn Howard Johnson
Another excellent "how to" book by Carolyn Howard Johnson. Learn how to edit like the pros. This does NOT replace having a good editor (as she reminds us of in the book), but it does cut way down on the amount of editing your editor will have to do, and save you a bundle of money! Get it on amazon.
On Writing - by Stephen King
Mandatory reading for the aspiring author. Learn the King's English! Not only an inspiring autobiography of his own struggles and trials on the way to eventual success, but the last half of the book is devoted to teaching you all about what crafting good, powerful, impactful prose is all about. You must have this book! Get it on amazon.
Promo Paks - by Janet Elaine Smith
Here's a review that explains WHY this book is such an important part of any aspiring author's library. Also available on amazon.
Janet Elaine Smith knows how to promote books without spending a fortune to get the job done. Her "promo paks" share what she's learned through hard work and sometimes even harder experience, in promoting her own books and in her role as marketing director for a publishing company. Any book on promoting your own work can tell you how to spend money doing so, but Janet can tell you how to do it for free. Or pretty close to it, on those occasions when expenditures can't be avoided.
Get this book. Now. You need it. End of story!
--Reviewed by Nina M. Osier, author of 2005 EPPIE winner REGS